There is a lot of debate when it comes to the pricing of websites. We know! And being a business that designs websites – we have some experience with what people will expect to pay. Often people assume that you can chuck $400 at a designer and get a quality website. Let’s be honest here – that is not going to happen. If you give someone $400 for a website – they will most likely not even consider taking on the job. So, let’s break it down and think about this for a second. Here are some questions you need to ask yourself.
1: Do you want your website to be fully functional and actually serve you?
2: Is the designer credible?
3: What kind of bells and whistles are you expecting on your site?
Keep these questions in mind as we move forward.
Having a well functioning, beautiful, quality website has a huge impact on your ROI (Return On Investment) among other things. Who doesn’t want a good ROI? We all know (or should know) that websites are pretty important. So, let’s think about food for a second. Let’s say you wanted to go out for dinner and you were given two choices. You have a gas station that sells sushi on the right and then you have a high-quality restaurant on the left. If you choose the gas station and go in expecting super quality and a sleek presentation – be ready for disappointment. And a few acid reducers.
Or if I only spend $3 on a steak I can bet it won’t be as good as the one I paid $20 for. Websites, cars, and clothes, aren’t much different in that aspect. If you’re looking for an expert designer, good quality, content, and a good SEO score, you will have to pay more than $600. Beware of anyone who promises you the moon and stars for super low prices.
Does $15,000 sound like a lot? It actually isn’t. We understand that if it’s not in your bank – it’s just not. But, the overall price is not that high for something of such good quality. Let’s talk about how much money will get you where. Remember these are just ball-park numbers. Prices will vary slightly depending on where you go and what it is you need.
This seems like a lot to many people. But, in terms of a website – you’re not going to get super quality for this. You might get something that looks like a 5-year-old put it together if that’s what you’re going for. If you really want a website and you really want it to work well for your business – this is not the amount you want to be spending. Just, run away…
$1000 – $2,500
Okay, this is better… But, it won’t get you things like Content, Internet Marketing, and your ROI won’t be much at all. So, the website might look better than a $500 dollar one – but it still isn’t the BEST you could do. A lot of designers won’t even take $1000.
$2,500 and Up
This might seem like a lot of money to pay for a website. But, if you’re running a real business and you want quality, good features, a good ROI, among other professional bells and whistles – this is around the price range you can expect. Obviously, some will charge less and some will charge more. It depends on the designer.
As with the other numbers used in this article – they can all vary from designer to designer. These are meant to guide you in the right direction. You want to make sure you aren’t getting ripped off – but you also want to make sure you are getting good quality. Remember the restaurant example we gave you? Think about that. If you order gas station sushi you have a greater chance of getting food poisoning than if you get it from a real restaurant. If you are thinking about paying for a website – don’t go with the cheapest option available. You will end up with a gas station sushi product. But, if you pay for a reputable, high-quality website – then you will get real restaurant quality.
As always – we hope that this helps you and if there is any way we can help you please feel free to drop us a line. We are always around to help in any way we can. We hope you have a great week ahead and we will speak soon.