You’ve heard that the fortune is in the follow-up. But, sometimes follow up gets a little… abandoned.
If you’re super busy and you’ve got 52 other things to do – you might not be thinking about following up with leads the way you should be. Well, we are here to help give you some advice that might help you out with your follow-ups. Here is our advice.
While we personally do not use a lot of “Auto Pilot” systems – it does work for other businesses and can be quite helpful. Such as an email autoresponder or even online sales funnels. For example – if you have an email list but you don’t feel like you can write emails every day – you can write several all at once or hire someone to write them for you – and schedule them to be sent out at a certain time and date.
The email autoresponder that I personally recommend is Aweber but you can also use Get Response or Mail Chimp. whichever one works best for you. So, you can load all these emails into your autoresponder – then you won’t have to think about writing or sending them out. Of course, at some point – emails will need to be written. But, not as often.
Another thing that is useful is setting up automatic calls. No, not the telemarketing kind. There are services that let you buy a recorded message that you send out to your prospects – it goes straight to their voicemail rather than letting them pick up and talk to a robot. We do not recommend telemarketing!
Make a Plan
One of our best pieces of advice is – make a list of questions you could ask each client or “lead” here, let me give you an example – when we are working with a potential client – before we ever get on the phone with them or meet them we already know what questions we need to ask right off and what information we are going to need. Obviously, we tailor this to whoever it is we are talking to. This helps us when we are meeting to save time and get the info that will help everyone.
So, if your clientele is pretty much the same niche – you can write out a list of questions (like a reporter) and that way – you won’t have to rattle your brain every time to think of what you need to ask. This will also make sure you get the info you need to better serve your clients and customers.
This doesn’t seem like much right now – but trust me. It will help!
Calendars are Life
I know, it sounds outdated. But, if you insist you can use the one on your phone – if you have a smartphone. Make a list of people you need to follow-up with and on what days. But, keep this separate from your regular meetings and clients. Maybe write them under a different task or in a different color ink. This way you know who and when. If you have a team – this will help them also. Whoever is dealing with the follow-ups even if it is not you – leads needs to be organized well.
Set alerts and reminders also. Set them for the night or morning before so it’ll give you a heads up. If you’re busy it can be easy to lose track and forget to look at your calendar. And as soon as you finish the task – remove it to avoid confusion. Also, remember to block out a set amount of time for this lead. That way you get time to get to know their needs and also they have time to ask questions etc.
Well, that is all for today. Stay tuned for more helpful tips, articles, and posts like this one. If you have a topic suggestion or question – feel free to let us know! Also, remember you can follow us on Facebook andTwitter @KCMarketingCo Speak soon!