When you think of live events – what comes to mind? Most people think a live event needs to be some huge deal that costs thousands of dollars and more entertainment than needed. Calm down – it does not need to be the equivalent of a Metalica concert. You don’t always need to rent space either depending on if you have a storefront or not and the size and location of it. We are going to give you some tips to make your first live events go smoother and hopefully decrease stress.
This subject could be talked about for days. This will be the first step. If you have a storefront big enough for a gathering – GREAT you can just skim this section. But, if you don’t have a storefront of maybe you just don’t want to host your event there – keep reading. So, let me give you an example that might help you out in this situation. Some friends of mine who worked at a local college and they wanted to throw a party for Christmas but they didn’t have the space to do it – so they needed to rent a place for a night. So, they called around and found a park that would let them host the “party” there. In some areas, there are places that are only for events. You can even use your local community center. Of course landing a location will depend on the type of event you are hosting.
If you are hosting a business event – then you most likely should not rent out someone’s home basement. If you’re hosting an event about knitting – don’t host it at a water park. You get the idea…
This is one of the absolute most important parts there is with any business – but especially for live events. If you don’t advertise you won’t get anyone to your event. There are lots of ways you can advertise these events. But you never want to choose just one method alone. So, here are some suggestions to help you.
Start advertising way ahead of time. Never wait until the week of the event. Go for two to three weeks ahead of time. This gives everyone plenty of time to clear their schedule and to really have it in their minds. Often, when you wait until last second to start telling people – you won’t get nearly as many guests as you would like. But, how often are you walking down the street – see a flyer for an event for the next day and decide to go? Not likely.
There are lots of different methods and routes you can take. Depending on how much time you have and your preferred style. If you really want to ramp things up you can always hire a marketing firm to handle it all for you. But, here are our suggestions on some methods to use.
- Non-traditional methods like signs and flyers
Of course, using social media will only work if you actually have an updated and functioning platform set up. And if you actually make sure your clients/customers know you exist on social media. It won’t do any good if you’ve never used it before.
Anyway, you should post at least twice a day almost every day. So, if you’re advertising an event and trying to get a better turn out – consistency is very important. If you don’t have time to manage your social media – get someone else to handle it for you. All the mentioned social media platforms require consistency.
For more offline advertising methods like word of mouth and hanging flyers – there is only so much you can do of that. If you do choose to use this method in conjunction with the others mentioned – make sure you have a good design made for you. And make sure you are hanging your flyers/posters where they will be seen – not just where they fit.
Social media posting
Off the subject of how much to post – moving on to what to post. You’re going to want to create a graphic of some kind. It needs to grab attention and make your business look good as usual – but it also needs to have information about the event. I’m sure you have seen lots of posters like this before. This is almost the same but online and not just on flyers. If you have a designer just talk to them about the kind of event you will be hosting and give him the information on the event and they should be able to come up with something fitting – if you don’t have a designer and plan on doing this yourself – we recommend using photoshop or some form of it. This is especially important for Instagram and Facebook.
Remember to make sure your audience is targeted. You can runs ads or just post on your timeline – but either way, you want – the posts need to be targeted. You need to be specific. One mistake a lot of people make is they are very vague in the description. If you just say “Hey, we are hosting an event next Friday. Come” that will not be enough… At all.
When planning an event – remember that location and advertising are key. Your first event might be a little stressful and a little crazy. But, remember to just take it one step at a time and the more you do it – the easier it will be. If one event doesn’t go as planned – just try something else next time.
If you need a hand with setting up the advertising campaign for your event or any other help we can give – drop us a line!